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How Zoo-eretz Achieved 23% Traffic Growth Through Local SEO Optimization

 

Zoo-eretz, Israel's leading pet store chain, partnered with Shopper to strengthen its local digital presence. Through strategic local SEO optimization, we helped transform its online visibility and drive significant foot traffic to its physical locations.

Key Achievements

  • 23% Increase in organic traffic to location pages

  • ↑ Measurable increase in in-store foot traffic

  • 5 Optimized local store pages

The Challenge

Despite having multiple physical stores across Israel, Zoo-eretz's digital presence didn't effectively capture its geographical reach. Their stores in Tel Aviv, Raanana, Ramat Efal, Kfar Saba, and Rosh Haayin needed stronger online visibility to drive local customer engagement.

The main challenges included:

  • Limited visibility in local search results

  • Disconnect between online presence and physical locations

  • Difficulty engaging with local audience segments

  • Untapped potential for walk-in traffic

Our Solution

Local Store Pages

Created optimized digital pages for each location with unique content, store hours, and services.

Local Keyword Strategy

Implemented location-specific keywords to improve visibility in local search results.

Enhanced UX

Improved navigation and store locator functionality for better user experience.

Technical SEO

Applied schema markup and structured data for improved local search performance.

Implementation Details

Store Pages Created

Results & Impact

Online Visibility

Significant improvement in local search rankings

Walk-In Traffic

Measurable increase in in-store visits

Engagement

Higher time-on-site and conversion rates

Ready to Improve Your Local SEO?

Our platform Shopper is here to help boost your local presence and drive more foot traffic to your stores.

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