OpenAI just made a move that changes everything about how retailers think about AI visibility. With the launch of Instant Checkout, ChatGPT users can now purchase products directly inside the chat. No redirect. No abandoned cart. Just conversation to transaction in a few taps. This isn't a feature announcement. It's a signal of where commerce is heading.

Your product descriptions were probably written for humans. That made sense five years ago. Today, they need to work for search engines and AI assistants too. A practical guide for ecommerce and marketing managers who want better visibility without more manual work

AI engines deliver a shortlist of trusted answers: not a scroll of blue links. Big-name competitors like Sports Direct still pour budgets into classical SEO. But for SMEs like FootAsylum: and every ambitious multichannel retailer: embracing Generative Engine Optimization (GEO) gives you a real shot at leapfrogging the giants.