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Resources for the Next Generation of Shopper Strategy
From AI-native visibility to scalable local growth, explore insights for the teams shaping what’s next.
AEO vs. GEO: What's the Difference and Which Matters for Your Brand?
AI-powered search has created two distinct optimization approaches: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). While both address the shift toward AI-generated results, they solve fundamentally different problems for brands.
Sep 195 min read
What is Generative Engine Optimization (GEO)? The Ultimate Guide for Multi-Location Retailers
The digital discovery landscape has fundamentally shifted. While retailers focus on traditional SEO tactics, their customers have moved to AI-powered search experiences through ChatGPT, Perplexity, Google's AI Overview, and voice assistants.
Traditional SEO treats this as a scaling problem. GEO treats it as an infrastructure opportunity.
Sep 1823 min read
From Blue Ocean to Red Ocean: Can Lululemon Find Its Way Back?
Lululemon convinced millions of women to pay more than $100 for leggings, not just for yoga, but for coffee runs, errands, and everyday life. But markets evolve. And today, Lululemon finds itself under pressure!
Sep 173 min read
AEO vs. GEO: What's the Difference and Which Matters for Your Brand?
AI-powered search has created two distinct optimization approaches: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). While both address the shift toward AI-generated results, they solve fundamentally different problems for brands.
Sep 195 min read
What is Generative Engine Optimization (GEO)? The Ultimate Guide for Multi-Location Retailers
The digital discovery landscape has fundamentally shifted. While retailers focus on traditional SEO tactics, their customers have moved to AI-powered search experiences through ChatGPT, Perplexity, Google's AI Overview, and voice assistants.
Traditional SEO treats this as a scaling problem. GEO treats it as an infrastructure opportunity.
Sep 1823 min read
10+ Local Search Statistics That Will Transform Your Retail Strategy
While brands scramble to optimize their online presence, a massive shift in consumer behavior is quietly reshaping how customers discover and purchase products. The data tells a story that most retailers are missing, and it's costing them millions in untapped revenue.
Sep 115 min read
What Retailers Must Do For Generative Engine Optimization!
Discover what Generative Engine Optimization (GEO) is and why it's revolutionizing retail visibility. Learn how leading brands optimize for AI-powered search beyond traditional SEO to capture customers when they're ready to buy.
Sep 113 min read
Walmart Found $2.3 Billion in Hidden Revenue. Here's What Every Multi-Location Retailer Can Learn
How the world's largest retailer proved that product-location visibility isn't just about SEO, it's about unlocking revenue that's...
Sep 14 min read
SEO Statistics 2025: GEO, AEO, and Search Optimization Data
The search optimization landscape has undergone dramatic changes in 2025, with new statistics revealing how Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and traditional SEO strategies are performing. This comprehensive analysis examines the latest search marketing data, AI search statistics, and local SEO performance metrics that are reshaping digital marketing strategies worldwide.
Jun 15 min read
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