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Resources for the Next Generation of Shopper Strategy
From AI-native visibility to scalable local growth, explore insights for the teams shaping what’s next.
ChatGPT Now Has a Buy Button. Here's What That Means for Retailers.
OpenAI just made a move that changes everything about how retailers think about AI visibility.
With the launch of Instant Checkout, ChatGPT users can now purchase products directly inside the chat. No redirect. No abandoned cart. Just conversation to transaction in a few taps.
This isn't a feature announcement. It's a signal of where commerce is heading.
Jan 233 min read
How to Use AI to Rewrite Your Product Descriptions for Search
Your product descriptions were probably written for humans. That made sense five years ago. Today, they need to work for search engines and AI assistants too.
A practical guide for ecommerce and marketing managers who want better visibility without more manual work
Jan 124 min read
How SME Retailers Can Leapfrog Enterprises: Winning Local Customers with AI-First Discovery
AI engines deliver a shortlist of trusted answers: not a scroll of blue links.
Big-name competitors like Sports Direct still pour budgets into classical SEO. But for SMEs like FootAsylum: and every ambitious multichannel retailer: embracing Generative Engine Optimization (GEO) gives you a real shot at leapfrogging the giants.
Jan 95 min read
Product-Location Pages: The New Digital Real Estate for Retailers
If you sell 5,000 products across 200 stores, you have exactly one million searchable opportunities. One million moments when a customer could type "Nike running shoes near me".
But you're probably capturing less than 1% of them.
Dec 9, 20256 min read
Near Me Searches Surge Every December. Are Your Products Ready?
We analyzed five years of global Google Trends data for "near me" searches. The pattern is unmistakable: every single December shows a significant spike in search intent, specifically for retail and shopping categories.
Every December, something predictable happens in worldwide search behavior. The question is: are you prepared for it?
Nov 18, 20253 min read
The Great eCommerce Disruption: How Chinese Platforms Are Rewriting Retail's Rules
The empire is crumbling and most retailers don't even realize it yet.
2025 isn't just another year in retail. It's the year the old guard fell. For two decades, Amazon reigned supreme as the undisputed king of eCommerce, setting the rules that everyone else scrambled to follow. But something seismic has shifted in the digital shopping landscape, and the numbers tell a story that should terrify traditional omnichannel retailers.
Oct 15, 20256 min read
The Grocery Industry's AI Inflection Point: Beyond Automation to Intelligent Commerce
The grocery industry stands at a remarkable inflection point. While other sectors have gradually embraced digital transformation, grocery retail, traditionally one of the most relationship-driven and tactile commerce experiences, is rapidly evolving into a sophisticated, AI-powered ecosystem. The latest data on Grocery Trends reveals not just an adoption trend, but a fundamental reimagining of how grocery businesses operate, compete, and serve customers.
Oct 13, 20254 min read
10+ Local Search Statistics That Will Transform Your Retail Strategy
While brands scramble to optimize their online presence, a massive shift in consumer behavior is quietly reshaping how customers discover and purchase products. The data tells a story that most retailers are missing, and it's costing them millions in untapped revenue.
Sep 11, 20255 min read
The Top 5 Local SEO Tools for Retailers
This guide reviews the top five local SEO tools retailers use today, examining what they do well, where they fall short, and whether they're equipped for the product-level visibility modern retail demands.
Aug 27, 20257 min read
Why the Best Local Marketing Tool is the One You Never Have to Use
The best local marketing infrastructure is the one that runs itself, invisible, autonomous, and effective without requiring your constant attention.
Aug 20, 20255 min read
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