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Resources for the Next Generation of Shopper Strategy
From AI-native visibility to scalable local growth, explore insights for the teams shaping what’s next.
The 80/20 Rule of Retail AI: Where to Focus First
Most retailers chase visibility the wrong way. They try to optimize everything at once; thousands of products, hundreds of locations, dozens of platforms. The result? Scattered efforts, diluted budgets, and underwhelming returns.
Dec 54 min read
Why Your Store Locator Isn't Enough for AI Discovery
The center of gravity has shifted. Discovery now happens off your website, in AI-generated answers and zero-click search results. And your store locator? It's sitting on the sidelines.
Dec 34 min read
5 Signs Your Products Are Invisible to AI Search
You've invested in SEO. Your website ranks. Your Google Business Profile is optimized. So why do AI shopping assistants keep recommending everyone except you?
Nov 214 min read
The discovery crisis that's costing retailers millions this Black Friday
Every Black Friday, retailers pour millions into the same playbook. Increase ad spend. Optimize the homepage. Send more emails. Fight for traffic. And every Black Friday, they lose to the same fundamental problem: their entire business is trapped on one website.
Nov 44 min read
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