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Resources for the Next Generation of Shopper Strategy
From AI-native visibility to scalable local growth, explore insights for the teams shaping what’s next.
The discovery crisis that's costing retailers millions this Black Friday
Every Black Friday, retailers pour millions into the same playbook. Increase ad spend. Optimize the homepage. Send more emails. Fight for traffic. And every Black Friday, they lose to the same fundamental problem: their entire business is trapped on one website.
Nov 44 min read
The GEO Gold Rush: Why Performance Infrastructure Beats Visibility Monitoring in the AI Discovery Era
The marketing world just witnessed a pivotal moment. Zeta Global's launch of their GEO platform this week, combined with the fact that 40% of generative engine optimization startups have emerged in just the past year, signals something profound: we're not just witnessing the evolution of search, we're watching the birth of an entirely new customer discovery ecosystem.
Oct 295 min read
Best Generative Engine Optimization Tools for Retailers (2025 Comparison)
The retail landscape has shifted. Your customers aren't just Googling anymore, they're asking ChatGPT "where can I buy organic dog food near me" and getting instant recommendations. If you're not in those AI-generated answers, you're invisible to the next generation of shoppers.
Here's what actually works for multi-location retailers who want to dominate AI search results without drowning in dashboards.
Oct 274 min read
The Great eCommerce Disruption: How Chinese Platforms Are Rewriting Retail's Rules
The empire is crumbling and most retailers don't even realize it yet.
2025 isn't just another year in retail. It's the year the old guard fell. For two decades, Amazon reigned supreme as the undisputed king of eCommerce, setting the rules that everyone else scrambled to follow. But something seismic has shifted in the digital shopping landscape, and the numbers tell a story that should terrify traditional omnichannel retailers.
Oct 156 min read
From "Near Me" to "For You": How AI Is Rewriting the Rules of Local Discovery
The search bar is disappearing. And with it, the rules that governed visibility for the past two decades. This isn't a small shift. It's a complete rewiring of how people discover and choose where to buy.
Oct 24 min read
How SME Retailers Can Leapfrog Enterprises: Winning Local Customers with AI-First Discovery
AI engines deliver a shortlist of trusted answers: not a scroll of blue links.
Big-name competitors like Sports Direct still pour budgets into classical SEO. But for SMEs like FootAsylum: and every ambitious multichannel retailer: embracing Generative Engine Optimization (GEO) gives you a real shot at leapfrogging the giants.
Sep 305 min read
Walmart Found $2.3 Billion in Hidden Revenue. Here's What Every Multi-Location Retailer Can Learn
How the world's largest retailer proved that product-location visibility isn't just about SEO, it's about unlocking revenue that's...
Sep 14 min read
10 Examples of AI-Generated Answers in Retail and E-commerce
AI-powered search has moved beyond theory into everyday customer behavior. When shoppers ask ChatGPT, Perplexity, or Google's AI Overview about products, they receive instant recommendations that bypass traditional search results entirely.
Jul 45 min read
SEO Statistics 2025: GEO, AEO, and Search Optimization Data
The search optimization landscape has undergone dramatic changes in 2025, with new statistics revealing how Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and traditional SEO strategies are performing. This comprehensive analysis examines the latest search marketing data, AI search statistics, and local SEO performance metrics that are reshaping digital marketing strategies worldwide.
Jun 15 min read
ChatGPT Shopping: Why Your Products Need AI Discovery Infrastructure Now
ChatGPT launched its shopping product discovery feature, bringing AI-powered product recommendations directly into conversations with over 400 million weekly active users.
Apr 295 min read
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