Your product descriptions were probably written for humans. That made sense five years ago. Today, they need to work for search engines and AI assistants too. A practical guide for ecommerce and marketing managers who want better visibility without more manual work

AI engines deliver a shortlist of trusted answers: not a scroll of blue links. Big-name competitors like Sports Direct still pour budgets into classical SEO. But for SMEs like FootAsylum: and every ambitious multichannel retailer: embracing Generative Engine Optimization (GEO) gives you a real shot at leapfrogging the giants.

AI engines don't crawl and interpret websites the way humans do. They need structured, machine-readable data that explicitly connects products to locations. Without it, your brand doesn't exist in their world.

The retail landscape has shifted. Your customers aren't just Googling anymore, they're asking ChatGPT "where can I buy organic dog food near me" and getting instant recommendations. If you're not in those AI-generated answers, you're invisible to the next generation of shoppers. Here's what actually works for multi-location retailers who want to dominate AI search results without drowning in dashboards.