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Resources for the Next Generation of Shopper Strategy
From AI-native visibility to scalable local growth, explore insights for the teams shaping what’s next.
How SME Retailers Can Leapfrog Enterprises: Winning Local Customers with AI-First Discovery
AI engines deliver a shortlist of trusted answers: not a scroll of blue links.
Big-name competitors like Sports Direct still pour budgets into classical SEO. But for SMEs like FootAsylum: and every ambitious multichannel retailer: embracing Generative Engine Optimization (GEO) gives you a real shot at leapfrogging the giants.
2 days ago5 min read
How We Tripled Traffic and Boosted High-Intent Leads by 46% in 30 Days
Most multi-location retailers chase raw numbers. Vanity metrics that look great in reports but don't move product off shelves. The real challenge is getting the right eyeballs at the moment they're ready to buy.
We wanted to prove something different: that AI-driven local visibility could explode reach while sharpening focus on high-value customers. The results exceeded expectations.
5 days ago3 min read
Local Search Schema for Retail: What AI Engines Actually Need
AI engines don't crawl and interpret websites the way humans do. They need structured, machine-readable data that explicitly connects products to locations. Without it, your brand doesn't exist in their world.
Jan 58 min read
What Retailers Must Do For Generative Engine Optimization!
Discover what Generative Engine Optimization (GEO) is and why it's revolutionizing retail visibility. Learn how leading brands optimize for AI-powered search beyond traditional SEO to capture customers when they're ready to buy.
Sep 11, 20253 min read
Omnichannel Retail Strategy: How Physical Stores Can Win During E-Commerce Price Wars
Discover how omnichannel retailers can turn China's $4B e-commerce price war into opportunity through AI-powered local discovery and store networks.
Sep 9, 20253 min read
The Coming Moat: How Marketplaces Are Using AI to Lock Out Brands
AI readiness in retail makes it clear: Amazon and Alibaba aren’t just a little ahead, they’re in a completely different league. While most retailers are still patching together partnerships with Google, Microsoft, or AWS, these two giants have been quietly building their own AI foundations, custom chips, proprietary models, and massive commerce graphs that make them not just retailers, but infrastructure companies.
Sep 8, 20254 min read
GEO vs SEO: Why Generative Engine Optimization Is Replacing Traditional SEO
For decades, Google was the gateway to the internet. We searched, we browsed, we compared. But that model is shifting. Increasingly, people don’t want ten blue links, they want an answer.
And that’s what AI does so well. It doesn’t give you a list of possibilities. It gives you the response, instantly, in natural language.
Sep 5, 20254 min read
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