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Resources for the Next Generation of Shopper Strategy
From AI-native visibility to scalable local growth, explore insights for the teams shaping what’s next.
How SME Retailers Can Leapfrog Enterprises: Winning Local Customers with AI-First Discovery
AI engines deliver a shortlist of trusted answers: not a scroll of blue links.
Big-name competitors like Sports Direct still pour budgets into classical SEO. But for SMEs like FootAsylum: and every ambitious multichannel retailer: embracing Generative Engine Optimization (GEO) gives you a real shot at leapfrogging the giants.
2 days ago5 min read
How We Tripled Traffic and Boosted High-Intent Leads by 46% in 30 Days
Most multi-location retailers chase raw numbers. Vanity metrics that look great in reports but don't move product off shelves. The real challenge is getting the right eyeballs at the moment they're ready to buy.
We wanted to prove something different: that AI-driven local visibility could explode reach while sharpening focus on high-value customers. The results exceeded expectations.
5 days ago3 min read
Local Search Schema for Retail: What AI Engines Actually Need
AI engines don't crawl and interpret websites the way humans do. They need structured, machine-readable data that explicitly connects products to locations. Without it, your brand doesn't exist in their world.
Jan 58 min read
The Grocery Industry's AI Inflection Point: Beyond Automation to Intelligent Commerce
The grocery industry stands at a remarkable inflection point. While other sectors have gradually embraced digital transformation, grocery retail, traditionally one of the most relationship-driven and tactile commerce experiences, is rapidly evolving into a sophisticated, AI-powered ecosystem. The latest data on Grocery Trends reveals not just an adoption trend, but a fundamental reimagining of how grocery businesses operate, compete, and serve customers.
Oct 13, 20254 min read
If 52% of Global Retail Growth Comes From Just 10 Retailers, What Does It Mean for Everyone Else?
The retail industry is undergoing a radical transformation. According to recent industry insights, over half, 52%, of all global retail growth in the upcoming years is expected to be captured by just 10 retailers worldwide. This remarkable concentration of market power is reshaping competitive dynamics and demands urgent reflection from every retailer and brand operating outside this elite group.
Oct 9, 20254 min read
GEO + Physical Stores: How Omnichannel Retailers Turn Location into a Competitive Moat
TL;DR; Omnichannel retailers that make each physical store and its product catalog discoverable to AI and search engines can capture a wave of unserved, hyperlocal product demand. That’s not hypothetical, it’s measurable: close to half of searches have local intent and local queries routinely turn into store visits. The play: build store-level product footprints (pages + structured data + product catalog) so AI/search can surface your products where and when people need them.
Oct 8, 20254 min read
From "Near Me" to "For You": How AI Is Rewriting the Rules of Local Discovery
The search bar is disappearing. And with it, the rules that governed visibility for the past two decades. This isn't a small shift. It's a complete rewiring of how people discover and choose where to buy.
Oct 2, 20254 min read
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