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Resources for the Next Generation of Shopper Strategy
From AI-native visibility to scalable local growth, explore insights for the teams shaping what’s next.
How SME Retailers Can Leapfrog Enterprises: Winning Local Customers with AI-First Discovery
AI engines deliver a shortlist of trusted answers: not a scroll of blue links.
Big-name competitors like Sports Direct still pour budgets into classical SEO. But for SMEs like FootAsylum: and every ambitious multichannel retailer: embracing Generative Engine Optimization (GEO) gives you a real shot at leapfrogging the giants.
2 days ago5 min read
How We Tripled Traffic and Boosted High-Intent Leads by 46% in 30 Days
Most multi-location retailers chase raw numbers. Vanity metrics that look great in reports but don't move product off shelves. The real challenge is getting the right eyeballs at the moment they're ready to buy.
We wanted to prove something different: that AI-driven local visibility could explode reach while sharpening focus on high-value customers. The results exceeded expectations.
5 days ago3 min read
Local Search Schema for Retail: What AI Engines Actually Need
AI engines don't crawl and interpret websites the way humans do. They need structured, machine-readable data that explicitly connects products to locations. Without it, your brand doesn't exist in their world.
7 days ago8 min read
Why Your Products Are Invisible to ChatGPT (And How to Fix It This Very Quick)
Your customers just asked ChatGPT where to buy your product. It recommended three competitors. You weren't even mentioned.
This happens thousands of times a day. Every "where can I find..." query that doesn't surface your brand is revenue walking past your door.
Nov 7, 20253 min read
The Discovery Crisis That's Costing Retailers Millions This Black Friday
Every Black Friday, retailers pour millions into the same playbook. Increase ad spend. Optimize the homepage. Send more emails. Fight for traffic. And every Black Friday, they lose to the same fundamental problem: their entire business is trapped on one website.
Nov 4, 20254 min read
The GEO Gold Rush: Why Performance Infrastructure Beats Visibility Monitoring in the AI Discovery Era
The marketing world just witnessed a pivotal moment. Zeta Global's launch of their GEO platform this week, combined with the fact that 40% of generative engine optimization startups have emerged in just the past year, signals something profound: we're not just witnessing the evolution of search, we're watching the birth of an entirely new customer discovery ecosystem.
Oct 29, 20255 min read
The Great eCommerce Disruption: How Chinese Platforms Are Rewriting Retail's Rules
The empire is crumbling and most retailers don't even realize it yet.
2025 isn't just another year in retail. It's the year the old guard fell. For two decades, Amazon reigned supreme as the undisputed king of eCommerce, setting the rules that everyone else scrambled to follow. But something seismic has shifted in the digital shopping landscape, and the numbers tell a story that should terrify traditional omnichannel retailers.
Oct 15, 20256 min read
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