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Resources for the Next Generation of Shopper Strategy
From AI-native visibility to scalable local growth, explore insights for the teams shaping what’s next.


How SME Retailers Can Leapfrog Enterprises: Winning Local Customers with AI-First Discovery
AI engines deliver a shortlist of trusted answers: not a scroll of blue links.
Big-name competitors like Sports Direct still pour budgets into classical SEO. But for SMEs like FootAsylum: and every ambitious multichannel retailer: embracing Generative Engine Optimization (GEO) gives you a real shot at leapfrogging the giants.
2 days ago5 min read


How We Tripled Traffic and Boosted High-Intent Leads by 46% in 30 Days
Most multi-location retailers chase raw numbers. Vanity metrics that look great in reports but don't move product off shelves. The real challenge is getting the right eyeballs at the moment they're ready to buy.
We wanted to prove something different: that AI-driven local visibility could explode reach while sharpening focus on high-value customers. The results exceeded expectations.
5 days ago3 min read


Local Search Schema for Retail: What AI Engines Actually Need
AI engines don't crawl and interpret websites the way humans do. They need structured, machine-readable data that explicitly connects products to locations. Without it, your brand doesn't exist in their world.
7 days ago8 min read


5 Signs Your Products Are Invisible to AI Search
You've invested in SEO. Your website ranks. Your Google Business Profile is optimized. So why do AI shopping assistants keep recommending everyone except you?
Nov 21, 20255 min read


llms.txt for E-commerce: A Practical Guide to Preparing Your Site for AI Crawlers
Traditional SEO focused on keywords and backlinks. AI optimization requires something different: machine-readable structure that helps large language models understand your products, inventory, and locations at scale. This is where llms.txt comes in.
Nov 19, 20256 min read


Near Me Searches Surge Every December. Are Your Products Ready?
We analyzed five years of global Google Trends data for "near me" searches. The pattern is unmistakable: every single December shows a significant spike in search intent, specifically for retail and shopping categories.
Every December, something predictable happens in worldwide search behavior. The question is: are you prepared for it?
Nov 18, 20253 min read


What is LLMs.txt? Make Your Website AI-Ready
The llms.txt standard solves this. It's a simple convention that tells large language models exactly where to find your content and how to access it efficiently. Think of it as robots.txt for the AI era!
Nov 11, 20259 min read
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