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Resources for the Next Generation of Shopper Strategy
From AI-native visibility to scalable local growth, explore insights for the teams shaping what’s next.
How SME Retailers Can Leapfrog Enterprises: Winning Local Customers with AI-First Discovery
AI engines deliver a shortlist of trusted answers: not a scroll of blue links.
Big-name competitors like Sports Direct still pour budgets into classical SEO. But for SMEs like FootAsylum: and every ambitious multichannel retailer: embracing Generative Engine Optimization (GEO) gives you a real shot at leapfrogging the giants.
2 days ago5 min read
How We Tripled Traffic and Boosted High-Intent Leads by 46% in 30 Days
Most multi-location retailers chase raw numbers. Vanity metrics that look great in reports but don't move product off shelves. The real challenge is getting the right eyeballs at the moment they're ready to buy.
We wanted to prove something different: that AI-driven local visibility could explode reach while sharpening focus on high-value customers. The results exceeded expectations.
5 days ago3 min read
Local Search Schema for Retail: What AI Engines Actually Need
AI engines don't crawl and interpret websites the way humans do. They need structured, machine-readable data that explicitly connects products to locations. Without it, your brand doesn't exist in their world.
7 days ago8 min read
What Google's AI Overview Means for Local Retail Search
As of late 2025, AI Overviews appear in roughly 16% of all search queries and they peaked at nearly 25% mid-year. For retailers, the implications are massive. Traditional SEO tactics that worked for decades are losing ground to AI-generated summaries that answer customer questions before they ever click a link.
Dec 11, 20254 min read
Product-Location Pages: The New Digital Real Estate for Retailers
If you sell 5,000 products across 200 stores, you have exactly one million searchable opportunities. One million moments when a customer could type "Nike running shoes near me".
But you're probably capturing less than 1% of them.
Dec 9, 20256 min read
The 80/20 Rule of Retail AI: Where to Focus First
Most retailers chase visibility the wrong way. They try to optimize everything at once; thousands of products, hundreds of locations, dozens of platforms. The result? Scattered efforts, diluted budgets, and underwhelming returns.
Dec 5, 20254 min read
Why Your Store Locator Isn't Enough for AI Discovery
The center of gravity has shifted. Discovery now happens off your website, in AI-generated answers and zero-click search results. And your store locator? It's sitting on the sidelines.
Dec 3, 20254 min read
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