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Resources for the Next Generation of Shopper Strategy
From AI-native visibility to scalable local growth, explore insights for the teams shaping what’s next.
How SME Retailers Can Leapfrog Enterprises: Winning Local Customers with AI-First Discovery
AI engines deliver a shortlist of trusted answers: not a scroll of blue links.
Big-name competitors like Sports Direct still pour budgets into classical SEO. But for SMEs like FootAsylum: and every ambitious multichannel retailer: embracing Generative Engine Optimization (GEO) gives you a real shot at leapfrogging the giants.
3 days ago5 min read
How We Tripled Traffic and Boosted High-Intent Leads by 46% in 30 Days
Most multi-location retailers chase raw numbers. Vanity metrics that look great in reports but don't move product off shelves. The real challenge is getting the right eyeballs at the moment they're ready to buy.
We wanted to prove something different: that AI-driven local visibility could explode reach while sharpening focus on high-value customers. The results exceeded expectations.
5 days ago3 min read
Local Search Schema for Retail: What AI Engines Actually Need
AI engines don't crawl and interpret websites the way humans do. They need structured, machine-readable data that explicitly connects products to locations. Without it, your brand doesn't exist in their world.
Jan 58 min read
How AI Engines Decide Which Products to Recommend
AI engines follow specific logic when deciding which products to recommend. Understanding this logic is becoming essential for retail visibility.
Jul 23, 20256 min read
When Customers Stop Clicking: The Retailer's Guide to Zero-Click AI Discovery
The old playbook of buying visibility through advertising simply doesn't work in a zero-click world. When someone asks ChatGPT "best coffee maker under $200 near me," there's no sponsored section.
Smart retailers are discovering a different approach: building AI-ready infrastructure that earns recommendations instead of renting visibility through ads.
Jul 7, 20255 min read
10 Examples of AI-Generated Answers in Retail and E-commerce
AI-powered search has moved beyond theory into everyday customer behavior. When shoppers ask ChatGPT, Perplexity, or Google's AI Overview about products, they receive instant recommendations that bypass traditional search results entirely.
Jul 4, 20255 min read
Understanding Google’s AI Mode: What Retailers Should Do Right Now
With the rollout of AI Mode in Google Search, powered by Gemini, Google is no longer just a search engine.
It’s an AI-powered answer engine.
And your content either gets chosen as the answer… or it disappears.
Jul 2, 20252 min read
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