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Resources for the Next Generation of Shopper Strategy
From AI-native visibility to scalable local growth, explore insights for the teams shaping what’s next.
llms.txt for E-commerce: A Practical Guide to Preparing Your Site for AI Crawlers
Traditional SEO focused on keywords and backlinks. AI optimization requires something different: machine-readable structure that helps large language models understand your products, inventory, and locations at scale. This is where llms.txt comes in.
Nov 196 min read
The December "Near Me" Surge: Are Your Products Ready to Be Found?
We analyzed five years of global Google Trends data for "near me" searches. The pattern is unmistakable: every single December shows a significant spike in search intent, specifically for retail and shopping categories.
Every December, something predictable happens in worldwide search behavior. The question is: are you prepared for it?
Nov 183 min read
What is LLMs.txt? Make Your Website AI-Ready
The llms.txt standard solves this. It's a simple convention that tells large language models exactly where to find your content and how to access it efficiently. Think of it as robots.txt for the AI era!
Nov 119 min read
The Birth of Local Product Discovery: Why We Coined the Term
Local Product Discovery is the strategic approach to creating product-location visibility that captures high-intent customers searching for specific products near specific locations, optimized for both traditional search engines and AI-powered discovery platforms.
Unlike traditional local SEO, which focuses on optimizing store pages to be found in generic local searches, Local Product Discovery creates thousands of specific product-location combinations that match the exact
Aug 75 min read
From Clicks to Context: The Future of Analytics Is Customer Intent
We’re witnessing a tectonic shift, one where qualitative intent will replace shallow quantitative signals. And it’s coming faster than most are prepared for.
Jul 303 min read
How AI Engines Decide Which Products to Recommend
AI engines follow specific logic when deciding which products to recommend. Understanding this logic is becoming essential for retail visibility.
Jul 236 min read
10 Examples of AI-Generated Answers in Retail and E-commerce
AI-powered search has moved beyond theory into everyday customer behavior. When shoppers ask ChatGPT, Perplexity, or Google's AI Overview about products, they receive instant recommendations that bypass traditional search results entirely.
Jul 45 min read
Understanding Google’s AI Mode: What Retailers Should Do Right Now
With the rollout of AI Mode in Google Search, powered by Gemini, Google is no longer just a search engine.
It’s an AI-powered answer engine.
And your content either gets chosen as the answer… or it disappears.
Jul 22 min read
Generative Engine Optimization (GEO): Strategic Implementation and Advanced Tactics
The digital visibility landscape has fundamentally shifted beyond traditional search engine optimization, demanding a sophisticated understanding of how artificial intelligence systems process, evaluate, and reference content. While our foundational exploration of the SEO-to-GEO transition established the conceptual framework, the practical implementation of Generative Engine Optimization requires precise tactical execution and strategic depth.
This deep dive examines the
Jun 96 min read
SEO Statistics 2025: GEO, AEO, and Search Optimization Data
The search optimization landscape has undergone dramatic changes in 2025, with new statistics revealing how Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and traditional SEO strategies are performing. This comprehensive analysis examines the latest search marketing data, AI search statistics, and local SEO performance metrics that are reshaping digital marketing strategies worldwide.
Jun 15 min read
ChatGPT Shopping: Why Your Products Need AI Discovery Infrastructure Now
ChatGPT launched its shopping product discovery feature, bringing AI-powered product recommendations directly into conversations with over 400 million weekly active users.
Apr 295 min read
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