The Disconnect Between In-Store Retail and Online Discovery
The rise of e-commerce has made it difficult for traditional brick-and-mortar retailers to keep up. With consumers increasingly turning to the internet to discover products, compare prices, and make purchases, local stores miss out on a significant portion of the market. This disconnect leads to lost sales opportunities, inefficient use of retail spaces, and a struggle to compete against online retail giants.
Local Search Volume:
Online discovery offers massive potential for in-store retail with over 12.5 billion monthly local product searches.
Studies show that 82% of smartphone users conduct 'near me' searches, yet local retailers only capture a fraction of these leads due to a lack of online presence.
Online retail giants dominate with growing market share while local retailers struggle to go digital. Less than 10% of brick-and-mortar stores are visible online.
The digital commerce arena offers over 15 eCommerce platforms and over 350 plugins. However, these tools are only accessible to eCommerce developers proficient in multiple programming languages to customize them according to a local store's requirements.
As a result, the current solutions are not easily accessible, which makes it challenging for physical retailers to compete effectively in the digital age.
"I often search for products online but sometimes prefer to buy in-store. However, it's frustrating when local stores don't show up in search results." - Anonymous Shopper.
"We struggle to drive foot traffic to our store despite being located in a high-traffic area. An online presence that reflects our in-store inventory would be a game-changer." - Retail Store Owner.